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Peter Lee Winfield

Web Platform Leader | Marketing Technology | Platform Modernization | CMS Strategy

ABOUT ME

Web Platform & Marketing Technology Leader

Web platform and marketing technology leader with a track record of driving CMS modernization, platform migrations, and cross-functional web organizations across technology companies. Builds self-service systems and durable operating models that reduce organizational dependency while sustaining delivery through organizational transformation — including a leadership-directed CMS migration delivered on time and within budget. Skilled at scaling teams, redesigning content architectures, and aligning technology investment with business strategy.

CORE SKILLS

Platforms & CMS

  • Contentful
  • Webflow
  • Lovable
  • WordPress

Development

  • HTML
  • CSS
  • JavaScript
  • Next.js
  • Astro
  • React
  • React-Static
  • Git
  • Tailwind CSS
  • PHP
  • MySQL

AI-Augmented Development

  • Claude Code
  • Codex
  • GitHub Copilot
  • ChatGPT

Analytics & Optimization

  • GA4
  • Google Tag Manager
  • Plausible
  • Segment
  • Amplitude
  • Optimizely
  • OneTrust
  • PageSpeed Insights
  • Lighthouse

Infrastructure

  • AWS (Elastic Beanstalk, RDS, S3, Lambda)
  • WP Engine
  • Netlify
  • Vercel

Leadership & Process

  • Scrum (built/ran a Scrum team)
  • Cross-functional team leadership
  • Jira
  • Trello
  • Asana
  • ClickUp
  • Slack

EXPERIENCE

CloudBees

Feb 2021 – Jul 2026

  • May 2021 – Jul 2026 | Manager, MarTech & Development
    • › Built, led, and evolved a cross-functional web organization — engineering, UX, and publishing — growing from 3 to roughly 7 people as scope expanded, while evolving the operating model to match shifting business priorities
    • › Redesigned the Contentful content model to let four Marketing Product Pods self-serve page production and publishing, eliminating a standalone web team and its weekly cross-team prioritization meeting
    • › Delivered a leadership-directed migration from Contentful to Webflow on time and within budget, sustaining delivery through a period of significant organizational change
    • › Rebuilt web production and publishing operations around two dedicated Web Publishers, maintaining a 3-day-or-less SLA on page publishing and 2-week-or-less turnaround on custom pages
    • › Improved Core Web Vitals by approximately 20% and SEO rankings by approximately 15% through Contentful data-model and Next.js server-side-rendering optimizations, while preserving Marketo lead attribution
    • › Led the technical execution of five phased, site-wide brand rollouts across a complex marketing platform without disrupting ongoing delivery
    • › Migrated analytics and compliance tooling from Universal Analytics to GA4 with OneTrust cookie consent, later extending privacy-compliant tracking globally via Plausible ahead of tightening regulations
    • › Led technical integration of an acquired company's site and documentation (Launchable Inc., folded into CloudBees SmartTests) onto Vercel, and connected public-site tracking to CloudBees' in-product analytics stack (Segment, Amplitude) for the Platform/Unify launch
  • Feb 2021 – May 2021 | CMS Architect
    • › Hired to inherit a 2020 Drupal → Next.js + Contentful migration; organized the development team into a proper Scrum team

Family Caregiving Sabbatical

Jun 2019 – Jan 2021

AllPropertyManagement.com (acquired by Buildium, LLC in 2015)

Aug 2007 – May 2019 | 11.5 years, one continuous tenure through two acquisitions

Web Strategist · Web Development Manager · Digital Marketing Engineer · Director of Engineering · Senior Web Developer

  • › Grew with the company through two acquisitions — by Mike Mathieu (founder of All Star Directories) in 2010, and by Buildium, LLC in 2015 — advancing from Senior Web Developer to Web Strategist across five roles over 11.5 years
  • › Completed a front-end rewrite of AllPropertyManagement.com using React-Static and Prismic.io with serverless AWS hosting (S3 + Lambda); led a major overhaul of the Buildium.com blog and content sections
  • › Migrated infrastructure from a single managed server to AWS (Elastic Beanstalk, RDS) and moved core business logic from a legacy PHP codebase to a .NET RESTful API
  • › Ran continuous Conversion Rate Optimization programs (Omniture Test & Target, then Optimizely) and led an SEO-driven listings-page rewrite that contributed to the company's first acquisition

ComputerTrainingSchools.com

Oct 2002 – Mar 2006 | Full Stack Web Developer

  • › Handled full-stack development (PHP, HTML, CSS, MySQL) and general business operations as an early member of a small team
  • › Part of the transition team through the company's acquisition by Quinn Street (Dec 2005 – Mar 2006)

Hobbies & Interests

Recreation Hockey ↗

Team Manager

After playing hockey at Cushing Academy, I picked the sport up again in 2008 playing in the Greater Seattle Hockey League (GSHL) before moving on to the Best Ever Hockey League (BEHL) and Tech Rec divisions in the Sno-King Adult Hockey League (SKAHL).

  • › 2010 - 2013 | co-founded The Fury in GSHL, winning multiple divisional championships
  • › 2015 | Started in the BEHL, asked to take over managing one of the eight teams in 2017
  • › 2018 | Started in Tech Rec, asked to take over managing one of the four teams in 2020

Science Fiction & Fantasy ↗

Books, Movies, TV Shows

One of my first memories is seeing Return of the Jedi when I was 4 years old. I've been a huge science fiction and fantasy fan since.

  • › Top 3 Books: Dune, Neuromancer, The Name of the Wind
  • › Top 3 Movies: Star Wars: Episode V - The Empire Strikes Back, Ghost in the Shell (1995), The Matrix
  • › Top 3 TV Shows: Firefly, Battlestar Galactica (2004), The Expanse

EDUCATION

University of Vermont

1997 – 2002

  • › Philosophy Major
  • › Speech Minor

Cushing Academy

1994 – 1997 | High School

  • › Cum Laude

CONTACT