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Peter Lee Winfield

ABOUT ME

Full Stack Developer | Manager | Strategist

With a strong background in the technical side of running and managing web sites, I've focused more on the optimization and performance aspects over the last 3-4 years. Taking a data-driven approach, relying heavily on analytics, A/B Testing, and other page level metrics, I work to drive outcomes that add value to the bottom line of the business. Comfortable in a text editor, terminal, web browser (with the dev tools open), spreadsheet, or any number of project management tools I've used over the years I have always maintained a laser focus on doing what's best for the company.

SKILLS & CERTIFICATIONS

Development

  • HTML
  • CSS
  • JavaScript
  • Git
  • PHP
  • MySQL
  • WordPress
  • React
  • React-Static
  • prismic.io

Optimization

  • Optimizely
  • Crazy Egg
  • HotJar
  • Omniture Test & Target
  • Google Analytics
  • Google Tag Manager
  • Pagespeed Insights
  • Lighthouse

Infrastructure

  • AWS Elastic Beanstalk
  • AWS RDS
  • AWS S3
  • AWS Lambda
  • WP Engine
  • Netlify
  • Digital Ocean
  • Vagrant
  • TeamCity
  • Octopus Deploy

Certificates

Other

  • Jira
  • Trello
  • Asana
  • Slack

EXPERIENCE

Buildium, LLC.

Feb 2015 – May 2019

  • Jan 2019 – May 2019 | Web Strategist
    • › I was responsible for managing the public websites, Buildium.com and AllPropertyManagement.com
    • › Managed teams in both Boston and India
  • Jan 2018 - Jan 2019 | Web Development Manager
    • › Completed a rewrite of the AllPropertyManagement.com front-end utilizing react-static, prismic.io, with serverless hosting on AWS with S3 and Lambda
    • › Completed a major overhaul of the Buildium.com blog and content sections
    • › Ran a consistent Conversion Rate Optimization program on both AllPropertyManagement.com and Buildium.com, via Optimizely
  • Jul 2016 - Jan 2018 | Digital Marketing Engineer
    • › I was the primary point person managing an outside agency, Convertiv
    • › I worked with Convertiv on the public Buildium.com website
    • › Ran the Conversion Rate Optimization testing program in Optimizely on both Buildium.com and AllPropertyManagement.com with Convertiv
  • Feb 2015 - Jul 2016 | Director of Engineering, All Property Management
    • › After the acquisition of AllPropertyManagement.com by Buildium, LLC, I continued to handle all technical aspects during the initial transition and integration of the teams
    • › Starting in January 2016, I shifted to a technical oversight role while working with teams in Boston to rewrite parts of the AllPropertyManagement.com site
    • › I worked to define the business logic of AllPropertyManagement.com so that is could be moved from the legacy PHP code base to a .NET RESTFul Api
    • › I began working with Convertiv, an outside agency, on the Conversion Rate Optimization program via Optimizely

EXPERIENCE

AllPropertyManagement.com

Apr 2014 – Jul 2016 | Director of Engineering

Aug 2007 – Apr 2014 | Senior Web Developer

  • › I was a jack of all trades, and primarily handled the technical and coding needs for AllPropertyManagement.com
  • › Drove measurable business outcomes via Conversion Rate Optimization, utilizing Omniture Test & Target then Optimizely, and reporting, utilizing Google Analytics, Google Tag Manager, and merging various data sources into meaningful reports
  • › I completed a migration of the AllPropertyManagement.com infrastructure from a single managed server at Pair Networks to AWS, utilizing Elastic Beanstalk and RDS
  • › Managed contractor resources brought in after the acquisition in December 2010 to create a SOAP Web Service to handle the core business logic of AllPropertyManagement.com
  • › The SOAP Web Service was leveraged to create an Affiliate program where partners were able to embed a version of the AllPropertyManagement.com site that allowed AllPropertyManagement.com to maintain complete control of the search, listings, and form experience for users on Affiliate sites
  • › The first major task I completed for AllPropertyManagement.com was a complete rewrite of the city and state listings pages. This led to massive SEO growth that drove the business through it's first acquisition in December 2010.

ComputerTrainingSchools.com

Oct 2002 – Mar 2006 | Full Stack Web Developer

  • › I learned all aspects of running a small business, handling everything form standard admin tasks, like cutting checks and answering emails and phones, to coding responsibilities of the custom site build with PHP, HTML, CSS, and MySQL, to managing the server running the site, database, and email for the company
  • › I was the fifth member of the ComputerTrainingSchools.com team, and helped the site continue to grow until it was acquired by Quinn Street in December 2005. I was a major part of the transition team with Quinn Street through March 2006.

Hobbies & Interests

Recreation Hockey ↗

Team Manager

After playing hockey at Cushing Academy, I picked the sport up again in 2008 playing in the Greater Seattle Hockey League (GSHL) before moving on to the Best Ever Hockey League (BEHL) and Tech Rec divisions in the Sno-King Adult Hockey League (SKAHL).

  • › 2010 - 2013 | co-founded The Fury in GSHL, winning multiple divisional championships
  • › 2015 | Started in the BEHL, asked to take over managing one of the eight teams in 2017
  • › 2018 | Started in Tech Rec, asked to take over managing one of the four teams in 2020

Science Fiction & Fantasy ↗

Books, Movies, TV Shows

One of my first memories is seeing Return of the Jedi when I was 4 years old. I've been a huge science fiction and fantasy fan since.

  • › Top 3 Books: Dune, Neuromancer, The Name of the Wind
  • › Top 3 Movies: Star Wars: Episode V - The Empire Strikes Back, Ghost in the Shell (1995), The Matrix
  • › Top 3 TV Shows: Firefly, Battlestar Galactica (2004), The Expanse

EDUCATION

University of Vermont

1997 – 2002

  • › Philosophy Major
  • › Speech Minor

Cushing Academy

1994 – 1997 | High School

  • › Cum Laude

CONTACT